Any company in the world compete Joy Industries Ghana?

Is there any company around the world which can compete Joy Industries Ghana? MPTV GHANA poses this question due to the approach of this company.

Taking advantage of the covid to introduce VIKIL 20 which has won several awards due to its healing components.

Joy Industries Limited began its journey as a small family business approximately ten years ago in Akwadum, near Koforidua, in the Eastern Region of Ghana. The company was founded by two brothers, Dr. Manfred Takyi and Dr. Harrison Tetteh, along with Dr. Enoch Sorgin. Initially, they operated out of a modest single-bedroom apartment and focused on producing just one product: Joy Ointment. Over time, through diligent management and hard work from its employees, Joy Industries expanded its product line beyond Joy Ointment to include several other items such as Joy Dadi Bitters, Joy Medicated Soap, Joy Twedea Bitters, and Joy Mmaa Twedea Bitters. This diversification was driven by consumer demand and the company’s commitment to quality. Relentless effort, dedication and research gave birth to the introduction of VIKIL 20 which we call the game changing immune booster. Developed during the days of covid also stepped in to enhance the immune system of all those who patronized it. Vikil 20 contains a blend of natural ingredients known for their health benefits, specifically targeting the immune system and overall vitality.

Vikil 20 became one of the most demanded medicines on the market particularly in Ghana and Africa as the most trusted immune booster which also enhanced men libido and also fixed hormonal imbalance in women.

The company has invested significantly in modern facilities; it now boasts a factory located on 48 acres of land and employs approximately 350 direct workers along with over 1,000 indirect workers across the country. Additionally, Joy Industries has established a radio station named Bryt FM 99.1 in Koforidua and plans to expand further by acquiring additional radio stations and developing various community projects such as a five-star hotel and a private zoo.

Quality control is paramount at Joy Industries. The company has a dedicated Research and Quality Control Department that rigorously tests all products to ensure they are free from hazardous materials. This focus on quality has earned them recognition as one of the leading producers of high-quality herbal medicine in Ghana

In addition to its business activities, Joy Industries is committed to corporate social responsibility (CSR). The company has contributed over GH¢2 million towards various community projects and initiatives aimed at improving health care access through free medical screenings in different regions of Ghana.

SUPPORT FOR MUSIC INDUSTRY IN GHANA

Joy Industries has also engaged in various sponsorship activities that benefit the music industry. By sponsoring events such as festivals and concerts, they provide financial support that helps promote local talent and culture. This not only boosts the visibility of artists but also fosters community engagement through cultural celebrations. Such initiatives create opportunities for collaboration between brands and musicians, further enriching Ghana’s vibrant music landscape.

The company’s involvement in the creative economy extends beyond mere advertising; it actively engages with artists for collaborations that can lead to mutually beneficial outcomes. By partnering with musicians for promotional campaigns or events, Joy Industries helps elevate their profiles while simultaneously enhancing its brand image. This symbiotic relationship is crucial for both parties, as it allows artists to gain exposure while providing Joy Industries with authentic content that resonates with consumers. Support for highlife artist Nana Bachelor is priceless. DR MANFRED especially has shown me love without measure throughout my career according to the artist. His first album {Asase Aban} was instructed by Dr. Manfred to be taken to Bright TV where Ace Actor Koo Ofori was to ensure that the song gained air play which they did. Surprisingly, my second single titled Distance Relationship by same Nana Bachelor has gained favor from Dr. Manfred. The love for the creative space in Ghana and contribution of the Joy Industries has been nothing but the best. Below is the new single of Nana Bachelor

Throughout its history, Joy Industries has received numerous awards recognizing its contributions to the herbal industry in Ghana. Notably, it was awarded the title of Fastest Growing Herbal Company in West Africa in 2014 among other accolades for its innovative products like Joy Dadi Bitters. These recognitions have bolstered the company’s reputation both locally and internationally.

In summary, Joy Industries Limited has transformed from a humble beginning into one of Ghana’s leading herbal product manufacturers through perseverance, innovation, commitment to quality, and active community engagement.

Story by Emmanuel Nana Owusu for www.mptvgh.com